SEO & Marketing Guide

SEO Stand for Search Engine Optimization, Everything you can do to improve search engine and directory response by pointing to your pages / videos / blogs in response to searches by people interested in finding products or services on the Internet.

There are 2 types of Internet users in the general field of interest.

Consumers of products, services or information and businesses hoping to make money from the Internet.

These are two completely different interests with very different angles of approach in how to get results.

Consumers: Nearly all of us are consumers online today.

Business: Here those who are businessmen/entrepreneurs or entities that somehow try to seduce the public for profit from what they promote are the ones who actually form the content of the Internet, pages, videos, blogs, public services etc.

There are already regulations that must be taken into account if you want your services or products to be exposed to the Internet-savvy public.Of all the existing rules or regulations we will deal with what has been called SEO (Search Engine Optimization) which are the resources most used today. Examples include Google, Yahoo, Bing, Amazon, eBay, YouTube, Facebook etc. The latter, while giants of e-commerce and connecting populations have become essential search resources for the Internet user public, will likely appear more quickly.

In the following graph we tried to summarize the building blocks that are involved in the good practices of SEO. There are different opinions in each specialist, today on the Internet but we know that to a greater or lesser extent what is considered here includes the techniques necessary to achieve the best result.

Your Website is Your Best Marketing Tool.

In today’s internet savvy world; there is literally no better tool for your business than your website. By following the items outlined in this guide, you will be able to turn your existing website into a converting machine.

Paying attention to how your visitors interact with your website help you identify weaknesses, allow you to make the necessary adjustments, and stay in tune with your visitors’ evolving needs. Don’t let your website stay stagnant to the point it is no longer an asset in helping you to convert lookers into bookers.

HOW IS IT IMPORTANT?

SEO is important to your site as it help the search engines understand your website, its content and images, and whether it’s a good match for certain search queries.

RANKING FACTORS

There are more than 200 ranking factors that determine your page’s positioning in the SERPs (Search Engine Result Pages). But, we know some of the top ranking factors that can impact your site’s ranking:

KEYWORDS

Using relevant and targeted keywords will bring quality traffic and better ranking.

CONTENT

Quality content, not keyword-stuffed content, can improve your ranking especially with the right keywords.

LINKS

A healthy mix of inbound and outbound links – to quality websites – can improve your ranking.

RANKBRAIN

Google’s artificial intelligence learning machine is reading your website to weed put spam results.

TIME

The age of your website can impact your ranking – an older and well-established site will perform better than new ones.

USER EXPERIENCE

Providing a user-friendly and mobile-friendly experience will help your ranking.

1. Search engine optimization (SEO) is critical for everyone and anyone that has a website. An SEO-ready site is much more likely to outrank competitors in search engines, and search engines still dictate at least 50% of online traffic.

1.1For new and old sites alike, you will want to start with “foundational” SEO. This means getting the basics of your site up to standard with things like keyword optimization, meta descriptions, site architecture, on-page optimization, linking to reputable sites, etc. It is hard to be successful, after all, without the basics in place; there is no point trying to build a house on a broken-down foundation.

2. Keyword optimization is also an important part of SEO, so taking the time to do thorough research about the keywords your audience is searching for will do you a lot of favors. Go ahead and create a page for each product or service that you offer, optimizing each page with competitive keywords. Once you do this, you can start looking for long-tail keywords indicating questions users are asking, and provide answers through keyword-optimized FAQs or content marketing. While the technical stuff matters to Google, after all, SEO is also about optimizing for human behavior in the long run, too.

2.1 Create a page for each product/service and optimize it using competitive keywords

2.2 Keyword research is a core SEO task that involves identifying popular words and phrases people enter into search engines -make in an attempt to figure out what to rank for. Researching keywords gives marketers a better understanding of how high the demand is for certain keywords and how hard it would be to compete for those terms in the organic search results, offering some direction to optimization efforts.

2.3 Keyword research isn't just about verifying how many searches a particular keyword has — it's also about exploring the many varied ways that people use language to research an idea or topic. As such, researching popular keywords isn't just a big part of search engine optimization, it's also a major element of content marketing as a whole. Why? Because it can help you find ideas for your next blog post, learn more about the needs of your audience, and keep up to date with the lingo of the ever-changing search landscape. Ultimately, by researching the words people type into search engines and using this research to create targeted content, you can drive the right traffic to your site — traffic that is more likely to convert.

3. Content is the reason people find, visit, and share your web pages. When it comes to a website's success, content really is King.

3.1Visitors come to your web page for the content. If your designs, site architectures, and interactivity are all beautifully executed but the site doesn't offer unique, quality content, visitors will leave and look for another that does.

3.2 The Types of Web Content

There are two types of website content: text and media.

3.2.1 TEXT

Text is the written content on the page. Good textual content follows the guidelines for online reading, such as breaking up the text with headers, bullets, and brief paragraphs. It also includes helpful links to internal and external sources so readers can take a deeper dive into the information presented. Finally, the most effective textual content is written with a global audience in mind, since websites can be read by viewers anywhere in the world. The following elements are examples of textual content:

• Your company's About Us page

• Your hours of operation or contact information

• Articles that help customers and potential customers

• A useful blog that gives readers a reason to visit again

• Press releases that announce new products, services, and initiatives Information about upcoming events

Some of these pieces may include media elements as well.

3.2.2 MEDIA

The other type of website content is media (sometimes referred to as "multimedia"), which is any content that isn't text. It includes animation, images, sound, and video. The key to using any of them successfully is to not upstage the King. That means not interfering with the site's main messages with visual or technical distractions. Here are some tips for specific media types:

3.2.3 The best website animationsare done in moderation. The exception to this rule is if the purpose of your site is something like showcasing animation services. For other types of sites, it's important to ensure the "wow factor" of the animation adds to, rather than distracts from, the primary message of the page.

3.2.4 The same is true for images, which are the most common way to add interest to web pages. You can use photos, art you've created yourself with a graphics editor, or stock images that you purchase online. You should optimize website images so they load and download quickly, so the artwork contributes to frictionless content viewing.

3.2.5 Sound can be embedded in a web page so readers hear it when they enter the site or when they activate a link to turn it on. However, keep in mind that not everyone appreciates website sound, especially if you have it turn on automatically with no way to turn it off. In fact, this implementation of website sound is akin to splash pages, in that it isn't used much anymore.

3.2.6 Video is incredibly popular on websites. But adding a video that works reliably across different browsers can be challenging. The last thing you want is to have an otherwise perfectly designed web page with a video that viewers can't get to work. One of the easiest ways to avoid this scenario is to upload the video to a service like YouTube or Vimeo and then use the "embed" code from that site within your web page.

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7. xml sitemaps
One of the last things a good foundational SEO plan should have is creating and submitting XML sitemap(s) to Google, Bing and any other relevant search engine. An XML sitemap is essentially the blueprints of your website.

We can upload this to Google to help it know what pages are on our site and this can assist their search bots/spiders in correctly crawling and indexing your website. In addition, it can also help correct or mitigate any of the redirect errors that might come up while migrating your old site to the new one.

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